An invite tool to 'Safety Check' feature will rely on people power rather than just algorithms

Facebook's Safety Check is a simple feature where users in an area affected by natural disaster or crisis can can let friends know that they're safe at a click of a button. It identifies people in crisis zones through geo-location data and their friends will also be able to track their responses in their feeds.

It was first rolled out in April 2015 in the wake of the Nepal earthquake and later again that year during the November Paris attacks. Recently, the feature was activated in the US for the first time in the aftermath of the mass shooting at a gay nightclub in Orlando, Florida.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in