Fast Fashion Retailer Designs Their Own Ramadan Collection
Clothing retailers such as Mango are taking note of a Muslim fashion opportunity
Spanish retailer Mango is launching its latest special collection, aimed at Muslim women and focused on the Ramadan period starting this June. This collection is part of a growing trend for retailers to create lines targeting the expanding Muslim market with a range featuring stylish and modest designs.
The collection features 45 pieces and includes casual clothes like flowing jackets, kaftans, leggings and tunics, in fabrics like poplin and imitation suede. The line also includes more festive pieces, like long dresses in fantasy fabrics like Lurex, lace and others with subtle satin finishes. The collection goes on sale on May 30, a week before the June 6 start of Ramadan, when Muslims fast from dawn to sunset.