British snack company Walkers is inviting passersby to get creative with their advertisement

An interactive poster displayed in Manchester by British snack food manufacturer Walkers has invited passersby to get in touch with their playful, creative sides by using their bodies to form the shapes of various letters.

The campaign, conducted with the help of Grand Visual and AMV BBDO, is part of a larger ‘Spell & Go‘ promotion through which participants can win one of 20,000 vacations by spelling the name of their desired destination. By successfully spelling a letter, those who hope to win a prize can add that letter to their collection until they have enough letters to spell one of the 26 set destinations, at which point they can enter the contest.

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