Grey Shopper Marketing CEO: Getting Into The Zone Through Marketer Storytelling
Joe Lampertius, Global CEO for Shopper Marketing at GREY, describes how we sometimes get to the checkout line without knowing how we got there
Don’t miss our Future of Advertising event in NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.
Can you sell a bottle of wine without mentioning the price? Joe Lampertius, Global CEO for Shopper Marketing at GREY, walks us through the shopper experience, from the first impression to the checkout, to demonstrate how passion and getting ‘zoned out’ impact shopping habits.