PSFK & industry pioneers present new rules of consumer engagement in inspiration sessions PSFK’s ideation events are structured to challenge professionals who work with brands, agencies and media to rethink their marketing strategies

Join PSFK Labs for three inspirational sessions that explore the changing realities of the advertising industry. Inspired by the research-driven analyses of the PSFK Future of Advertising report, these half-day events will share comprehensive strategies that brands, agencies and media professionals can use to improve audience engagement in the digital world.

Hosted in San Francisco and New York (NYC), PSFK’s Future of Advertising sessions are designed to guide attendees through action-oriented solutions that drive consumer interest, engagement and loyalty. PSFK Labs experts, as well as key industry innovators, will share insights around 13 emerging industry trends that empower marketers to  improve all facets of their digital campaigns, from content creation to audience collaboration.

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