In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand

Don’t miss our Future of Advertising events in SF and NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.

Using everything from humor to partnerships to capture an audience, alcohol brands are notorious for their creative marketing campaigns. In more recent times, century-old alcohol brands are driving sales and awareness away the shelves by embedding themselves into cultural conversations at everywhere from in-flight entertainment to retail stores. Within an industry like alcohol—where people have myriad places and opportunities to engage with products—lifestyle marketing has never been as pertinent.

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