In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand
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Using everything from humor to partnerships to capture an audience, alcohol brands are notorious for their creative marketing campaigns. In more recent times, century-old alcohol brands are driving sales and awareness away the shelves by embedding themselves into cultural conversations at everywhere from in-flight entertainment to retail stores. Within an industry like alcohol—where people have myriad places and opportunities to engage with products—lifestyle marketing has never been as pertinent.