This campaign from skincare brand Garnier won't just store personal belongings, it will teach people how important protecting their skin is

What matters the most to you right? Is it your job? Is it your car? Or something else? Garnier launched a new ad concept that makes beachgoers realize what really matters most when they’re under the sun.

Garnier Ambre Solaire partnered with Publicis Conseil, a Paris-based ad agency to create Sun (B)lockers, a set of lockers that serve a dual purpose. For one, the lockers offer safe storage for personal belongings, one that beachgoers really need when they’re out in the water. The other purpose is that the Sun (B)lockers will dispense Garnier Ambre Solaire sunscreen in a small drawer, thereby, encouraging users to lather some sunscreen before heading down to the beach. Locker users won’t be able to lock the lockers if they don’t get the sunscreen. After that, Garnier will gleefully tell you “Now, take care of what matters most,” and surely, you’ll get the hint.

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