A Google search could soon put you in touch with a vetted healthcare professional

Google is trying to make our lives easier, capitalizing on one important insight: one percent of all Google searches—”think millions!” they said in their announcement blog—are related to medical symptoms. The problem is that reading through all those results is never that helpful: too much information, complicated terms, and most of the time we end up convinced we have a rare life-threatening disease when we don't.

So, the multinational web search giant, has taken matters into its own hands in collaboration with a team of doctors from Harvard Medical School and the Mayo Clinic. In the coming days, mobile symptom searches will yield a list of possible conditions along with information, self-treatment options, and of course, a recommended visit to the doctor if necessary.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in