A more dynamic chat experience that is predictive and contextual

Having established a well-documented culture around innovation, Google likes to mix things up from time to time—which is what its doing with Allo, its new messaging app available both on iOS and Android.

To be clear, Allo isn’t slated to extend the capacity of Hangouts, Google’s other messenger, rather it wants to trail blaze a particularly different path altogether. With a clean and intuitive interface, the platform is Google’s response to other analogous apps (most notably Facebook’s) and a looming future of integrated chatbot butlers. As such, Google decorated the app with baseline standards to start with, things like read and received receipts, emojis, custom stickers, and so forth, and only delved deeper into the minutiae once the framework had been established.

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