The hotel giant has launched a content platform dedicated to the male consumer

M&M, or ‘Moms & Millennials,' are normally the go-to sectors that are targeted by the majority of leisure travel campaigns, while men are typically bombarded with business-focused travel ads. Now, the Hilton Hotels & Resorts chain has spotted a previously un-tapped opportunity and is shifting its marketing tactics to a typically untouched audience: men and fathers. To bring this idea to life, Hilton’s extended stay brands have come together to launch a campaign named the Travel MANager program, along with an assisting website mencanplantravel.com.

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