The Digital Transformation Playbook from BMC & PSFK Labs uncovers why agility is one of the key factors for competitiveness in a rapidly changing business landscape
For many companies, the inability to quickly scale an idea is one of the key inhibitors for innovation and competitiveness. To keep up, many businesses are taking a closer look at their core processes to develop more seamless and integrated strategies that better utilize resources. As explained by Kurt Bittner, Principal Analyst at Forrester Research, “[DevOps adoption and the emergence of a DevOps culture] is being driven by competitive pressures and the need to be more responsive to customers. DevOps practices enable organizations to increase their speed of delivery and, ultimately, the rate at which they can innovate.” The key is flexibility, and by adopting a more open approach to innovation, companies will be better positioned to respond to the evolving needs of their business and customers.
As shown in our Digital Transformation Playbook, the successful implementation of new technologies is crucial for businesses to continually innovate digital products and roll out new initiatives without impacting their existing business or customer experiences. At the root of this, a more agile and adaptable work process creates the conditions that improves scalability in all aspects of the company.
To meet this growing need, online payment company PayPal is launching PayPal Commerce, a service that offers retail APIs to all types of businesses. The service is designed to help retailers with analytics, growing their reach and providing a helping hand while scaling a business. The platform enables companies to test, implement and scale digital innovations in an easy and modular manner, allowing brands to easily create an “omni commerce” shopping experience for their customers.
These rules do not only apply to digital brands, as shown by the initiatives undertaken by pizza delivery restaurant Domino’s. Despite famously and publicly admitting they did not make good pizza, Domino’s is now one of the most profitable pizza companies in the United States, thanks to their investment in e-commerce. After pushing through the standardization of all their franchises’ point of sale systems, Domino’s enabled e-commerce ordering platforms across all locations in 2008. These in-house efforts also added the pizza tracker function and layered in a loyalty structure that could help remember people’s orders and streamline the ordering process. Company analysts are able to quickly see what works and what doesn’t online and on the mobile app to help them adapt as they go.
As the report shows, innovation is a constant regardless of what industry you are looking at. Because of this, it is up to each business to equip itself with the necessary tools to stay agile and be adaptable to the changes in their industry. At its core, it is integral to not only have good ideas that drive innovation, but also to have the systems and processes in place that can quickly react and implement that idea when it comes along. When looking to innovate communication flows, be sure to consider:
- Who ultimately has ownership of a project or rollout?
- Is there a common set of goals and benchmarks in place?
- Which stakeholders should be a part of the feedback process both before and after a rollout is implemented?
- How can testing and feedback be seamlessly incorporated into development and release processes?
The Digital Transformation Playbook is a report and 5-week series from BMC and PSFK Labs that identifies the opportunities and challenges that traditional companies face when transitioning into a digital enterprise. The comprehensive study provides a roadmap to help high level decision-makers determine where to begin, what to do and how to follow through. Download the full report here and check back daily for exclusive content on the strategies, technologies and services that are helping businesses keep up with ever-evolving demands of the marketplace.