Video pokes fun at people's annoyance of ads to highlight car's emergency braking system

Hyundai’s latest ad uses how much we hate the format of pre-roll advertisements to supercharge its appeal. Promoting brand new features for its compact car, the Elantra, the commercial banks on how much everyone is rushing to skip YouTube ads that run ahead of the video they’re actually coming to the site to watch.

The scene opens where you have full view of the road ahead and driver to your left. Channeling your urge to hit the Skip Ad video, the driver tries to hits the button several times. He turns his eyes from the road and… watch what happens below:

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