Hyundai’s Pre-Roll Ad Tries To Skip Itself For You

Advertising

Video pokes fun at people's annoyance of ads to highlight car's emergency braking system

Leo Lutero
  • 13 june 2016

Hyundai’s latest ad uses how much we hate the format of pre-roll advertisements to supercharge its appeal. Promoting brand new features for its compact car, the Elantra, the commercial banks on how much everyone is rushing to skip YouTube ads that run ahead of the video they’re actually coming to the site to watch.

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