Hyundai’s Pre-Roll Ad Tries To Skip Itself For You


Video pokes fun at people's annoyance of ads to highlight car's emergency braking system

Leo Lutero
  • 13 june 2016

Hyundai’s latest ad uses how much we hate the format of pre-roll advertisements to supercharge its appeal. Promoting brand new features for its compact car, the Elantra, the commercial banks on how much everyone is rushing to skip YouTube ads that run ahead of the video they’re actually coming to the site to watch.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.