This IKEA Showroom Promotes Digital Exploration In A Physical Space

This IKEA Showroom Promotes Digital Exploration In A Physical Space
Food & Beverage

A pop-up in Toronto gave visitors a new way to explore design and food

Eva Recinos
  • 9 june 2016

On the surface, IKEA focuses on selling home goods. But the company continues to brainstorm initiatives that also address the experiences of living in a home. Many of these also deal with food. Earlier this year, for example, the company challenged diners to put their phones away; the only way to cook the meal if diners all placed their phones underneath a hot pot. The company seems to be continuing this trend with its recent food-focused pop-up: The IKEA Pop-Up Experience.

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