This IKEA Showroom Promotes Digital Exploration In A Physical Space
A pop-up in Toronto gave visitors a new way to explore design and food
On the surface, IKEA focuses on selling home goods. But the company continues to brainstorm initiatives that also address the experiences of living in a home. Many of these also deal with food. Earlier this year, for example, the company challenged diners to put their phones away; the only way to cook the meal if diners all placed their phones underneath a hot pot. The company seems to be continuing this trend with its recent food-focused pop-up: The IKEA Pop-Up Experience.
From May 13 – 26, the company decided to host a pop-up location in Downtown Toronto that focused specifically on food but also featured augmented reality. The initiative, according to a press release, was meant to encourage visitors “break with conventional food rules in a way that is healthy, affordable and fun.” This also meant offering visitors a new way to experience their products.