New app uses Tinder-like interface to make it easy for people to insure individual devices

US startup Trōv is changing how insurance works with a new feature on its iOS app that allows users to insure personal property on-demand.

Unlike most blanket insurance policies, Trōv gives users the ability to insure using what is most valuable to them under terms being dubbed as micro-duration. On the company’s promotional video it gives examples of covering skis for the weekend or a bicycle for the day. Previously the Trōv app only allowed users to create a digital inventory of its possessions.

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