Jonathan Shriftman, Director of Business Development at Snaps, shares how brands can make useful and popular applications for mobile messaging
Humorous, cute, suggestive, or ambiguous—when words aren’t enough to express emotions, audiences are increasingly turning to mobile emojis and stickers to communicate. The rich messaging conversation is now on shouting terms: according to a 2015 study by Swyft Media, 41.5 billion messages and 6 billion emoticons or stickers are sent around the world every day on messaging apps, and in some markets, these assets are poised to surpass text as the dominant lexicon of mobile communication.
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