The car brand has unveiled VISION NEXT 100 to showcase their vision on the future of mobility

With car-sharing and ride-sharing a mainstream experience, car companies have to look at how this impacts the design and function of their products. That's what the MINI VISION NEXT 100 aims to do. Created as a part of BMW's 100 year anniversary celebration, MINI's contribution is a future look at urban mobility.

A core feature of the MINI VISION NEXT 100 is the potential to use one without owning it. Adopting the theme “Every MINI is my MINI,” fans of the brand will be able to hail and use a MINI 24/7. Powered by a zero-emission and fully autonomous drive system, each MINI has the capability to be digitally personalized to each individual.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in