MINI Partners With Young Fashion Designers Launching Genderless Sweatshirt Collection
Each designer brought their own creative perspective to a unisex apparel icon
Automaker MINI debuted a new limited-run fashion collection at the 2016 edition of Pitti Uomo in Florence, Italy. The annual fair is a key fashion event for men’s style but MINI’s involvement aimed to engage both sexes.
The MINI Fluid Fashion Capsule Collection was created by five fashion designers from five different countries. They each added their own spin to a drop-shoulder sweatshirt designed by MINI. The sweatshirt was chosen as a “democratic” article of clothing that could be worn by both women and men.