A startup has created a three-word system to uniquely identify every point on the planet for postal service and navigation

Next month, Mongolia will become the first nation whose postal service uses three-word phrases to deliver mail in lieu of house numbers and street names.

Operating in one of the world’s most sparsely populated countries, the Mongol Post provides service across 1.5 million square km, or just over 579,000 square miles. To make things even more complicated, about a quarter of the population is nomadic, according to the World Bank. Because of this, many streets are not named, even in the capital city of Ulaanbataar. Many residents travel to a collection post to pick up their mail. To send mail, people have to write a series of detailed directions so the Mongol Post knows where to deliver mail.

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