In Brief

Rockwell Group LAB is bringing a unique and playful perspective to their new installation in New York City

In New York City, the building at 605 3rd Avenue is redefining what a lobby should look like. Rockwell Group and the LAB – Rockwell’s dedicated studio that focuses on merging strategic insights and interactive technology to create unique architectural experiences – undertook a renovation project commissioned by the Fisher Brothers, turning a lobby into a transformative space while fusing art and technology to create a special experience for passersby and tenants alike. The lobby, therefore, is an accurate reflection of the design theme ‘kaleidoscope.’

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