Nike’s Mental Training Tool Improves On-Field Performance
Soccer players worldwide can use the app to alter their habits and elevate their game
Brain training games and apps have been building momentum in the digital era. Now, soccer players have access to this feature thanks to Nike‘s new addition to its soccer app: Pro Genius. Pro Genius aims to assist players develop their mental training so they can improve their reactions on the field.
In conjunction with digital agency, AKQA London, Nike researched and worked with prominent athletes and other sports players to develop different mental games and tools. There are a variety of opportunities for any athlete to improve in the way they strategize, counter-attack, react and more.