The City Of New York Receives A Pictographic Rebrand
Marketing company creates a unifed visual language of 250+ icons
The iconography of New York City is vast: there are countless visual images and symbols in NYC so infused with meaning that people from around the world recognize them immediately as representing New York. Conversely, there are symbols and images that cause, even the most seasoned New Yorker, to scratch their head in confusion. Up until now, the city has had no standardized visual system across agencies and departments, but this week, the city of New York has launched 250 icons to diffuse the clutter.