The City Of New York Receives A Pictographic Rebrand
Marketing company creates a unifed visual language of 250+ icons
The iconography of New York City is vast: there are countless visual images and symbols in NYC so infused with meaning that people from around the world recognize them immediately as representing New York. Conversely, there are symbols and images that cause, even the most seasoned New Yorker, to scratch their head in confusion. Up until now, the city has had no standardized visual system across agencies and departments, but this week, the city of New York has launched 250 icons to diffuse the clutter.
The new collection also contains a miscellaneous section, which came about from Lessard asking her team to test out the grid system by designing random animals and objects such as an elephant and a sneaker. Many of the more unusual icons made it onto the final list because Lessard and her team felt that they represented the diversity of the city. Included in this miscellaneous list are three different cat icons, which all New Yorkers will recognize as a nod to the beloved bodega cat.
The visual system also includes a web font that all government agencies will be able to use even if they don’t have a dedicated designer or creative team on staff, creating a unified visual language.