Strategic Marketing Consultant: How To Rejuvenate A Heritage Brand
Brand Manager Georgia Hall explains how she brought the Café Rouge brand back to life
I've just finished successfully helping revive the iconic Cafe Rouge brand, the UK's largest French bistro restaurant group, set up by a couple of fabulous foodies called Roger Myers and Karen Jones way back in 1989 when a croque was truly tres exotique.
I've directed many major global brands in last twenty years – from Chelsea Football Club to Microsoft to YO! Sushi – but this was truly the hardest one to turn around. I discovered in the brand audit phase that most of the UK casual dining population had moved on and away from Café Rouge, preferring new exciting challenger bistro experiences.