In Brief

Installation brings Pepsi's new campaign to life with IRL emojis

Don’t miss our Future of Advertising events in SF and NYC, where PSFK & industry pioneers will present the new rules of consumer engagement in inspiration sessions that explore the changing realities of the advertising industry.

Emojis aren’t just for millennials anymore, but judging from the mass of emoji-centric texts coming from your mom, you probably already knew that. Gen-X and Baby Boomers are well underway to adopting this new form of visual communication—even grown men are catching on. Across generations, people today are saying more with less, or at least saying more with smaller icons. In fact, the icon of a heart, a pair of clapping hands or a hamburger is as standard for text as swiping is for dating. Sigh.

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