Installation brings Pepsi's new campaign to life with IRL emojis

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Emojis aren’t just for millennials anymore, but judging from the mass of emoji-centric texts coming from your mom, you probably already knew that. Gen-X and Baby Boomers are well underway to adopting this new form of visual communication—even grown men are catching on. Across generations, people today are saying more with less, or at least saying more with smaller icons. In fact, the icon of a heart, a pair of clapping hands or a hamburger is as standard for text as swiping is for dating. Sigh.

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