For the first time, pizza is being delivered on a bus route in the UK

Dominos is expanding delivery to bus stops. On Blackpool's number 22 bus service, it is possible for a passenger to order a quick bite to eat. All a passenger has to do is call and choose the stop. The costs are no different from ordering pizza from home.

A man on this route tried this new delivery approach and was satisfied with the outcome. Although a trial run, there might be potential for this to expand to other routes and hopefully, other countries. Dominos is constantly searching for new ways to increase customer satisfaction, engagement and attention. This new delivery approach may be a way to capture the attention of commuters around the world.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in