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App from NBA and Under Armour focuses on workouts, nutrition and the game
The NBA has launched a fitness app in partnership with the performance apparel brand Under Armour. NBA FIT is the first partner app powered by UA Record from Under Armour Connected Fitness, which is the world’s largest digital health and fitness community with over 170 million members.
The app aims to deliver a social health and fitness experience by combining the best of Under Armour Connected Fitness and the NBA’s resources. It features training videos and tips from NBA and WNBA players, along with strength and conditioning coaches. This content will be supplemented by fitness, activity and health info on Under Armour’s blog. With a focus on workouts, nutrition and the game of basketball, the app will also encourage fans to compete against each other in fun Connected Fitness challenges. NBA FIT is available to download now from the App Store and Google Play.