London transit authority tests pilot to send out alerts on subway delays via social media

Transport for London, the city’s transit organization, is launching a pilot program to issue transit alerts through Twitter Direct Messages. Users can sign up for alerts on Transport for London’s website and customize when they want to be notified. For instance, users could select opting out of weekends or non-commuting hours. Currently, the pilot services is available for the Central, District, London Overground, and TFL rail, but may be extended to other lines in the future. This is the first time Twitter is teaming up with a transport authority to provide real time alerts on subway delays, but if it’s a success, it may not be the last. According to Dara Nasr, the managing director of Twitter UK, “Up to the minute information around severe disruption is a daily must-have for everyone, and the live nature of Twitter is the perfect companion for this.”

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