Why Rental Could Be The Future Of Fashion
Armarium is a company that delivers on-demand clothing for women at the tap of a button
Having made its debut earlier this year as an invite-only platform for fashion insiders, Armarium is an on-demand app that grants women access to a lavish wardrobe of ready-to-wear pieces and accessories. Having launched out of beta at the start of the month, anyone can get their hands on extravagant articles without the commitment of a high price tag. The concept goes as follows: users are given access to a curated collection of clothing from names such as Alberta Ferretti, Etro, Jimmy Choo, Nina Ricci, Anthony Vaccarello, Peter Pilotto, Sonia Rykiel and Roberto Cavalli (among many more), and agree to take out the piece for a specified duration of time of up to four days.