This Restaurant Will Offer Healthy Fast Food For Under $5
Kimbal Musk is opening a cafe that will offer affordable meals by working with farmers that source produce in bulk
When it comes to fast food, we must choose between healthy and affordable. Now, Kimbal Musk—Elon Musk’s youngest brother—is presenting a new restaurant concept called The Kitchenette that promises to make it easier to eat well on a budget.
The grab-and-go cafe opens this August in Memphis, Tennessee, and will offer soups, salads and sandwiches with one thing in common: a price tag under $5. The first location will be in the visitor’s center at Shelby Farms Park, a sprawling urban park and nature conservancy. The cafe will be set up like a coffee shop, with a counter and some tables, and people will have the option to eat on the patio or the park lawn. The menu hasn’t been finalized yet, but Musk hopes to offer good options at a truly affordable price with the help of local 06ith this venture, Musk follows the steps of other chefs in the affordable fast-casual scene, like Roy Choi and Daniel Patterson from LocoL, and José Andrés’ Beefsteak.
After working in Silicon Valley, Musk decided to leave the tech world to enroll in culinary school. Since then, he’s been passionate about spreading the word of real food. “People are overweight and starving at the same time,” Musk tells Tech Insider regarding the inspiration behind the restaurant, and his mission is to create what he calls a “real food culture.” “In the past five years, we’ve moved toward eating in our cars, our cubicles, and in front of our TVs. It’s very isolating,” he says. “The reality is that we connect through food, and we have the opportunity to do it three times a day.”
The Kitchenette is just one of several restaurants started by Musk and co-founder Hugo Matheson, called The Kitchen and Next Door. In 2011, he co-founded The Kitchen Community, a nonprofit program that works to bring outdoor gardens to schools around the country to encourage kids to appreciate fruits and vegetables from a young age.