Retailer Sells Appliances Through Experience Over Inventory

Retailer Sells Appliances Through Experience Over Inventory
Consumer Goods

The experiential shopping brand Pirch has opened a flagship store in New York's SoHo

Michelle Hum, PSFK Labs
  • 10 june 2016

Pirch is a high-end appliance retailer that opened a flagship experience store in New York’s trendy SoHo neighborhood May 21st. Unlike its competitors, shoppers are encouraged to turn on and test all the appliances in its showroom. Rather than call their staff “associates” or “salespeople,” Pirch refers to its team members as “Lifestyle Experience Advisors.”

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