A Self-Driving Car Is Being Taught Human Manners
A new driverless vehicle from Audi is programmed to exhibit socially competent behaviors
German car manufacturer, Audi, is launching a pilot driverless car that adapts driving behaviors from human drivers. The Audi A7 sportback (nicknamed “Jack“) has learned to shift closer toward lane markings before changing lanes, give big trucks a wider space when overtaking them, and slow down or speed up to let another car into its lane.
According to Audi, the new technology will allow the vehicle to drive more naturally. Jack is equipped with signals and sensors on every side to keep track of its surroundings. Future human drivers will be able to monitor everything that goes on through an infrared observation camera. They’ll still be able to take over at any point, reverting controls back to manual. Jack’s human-like behavior is meant to address concerns that robotic cars perfect maneuvers may actually make them too hard for other drivers to anticipate.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.