A new driverless vehicle from Audi is programmed to exhibit socially competent behaviors

German car manufacturer, Audi, is launching a pilot driverless car that adapts driving behaviors from human drivers. The Audi A7 sportback (nicknamed “Jack“) has learned to shift closer toward lane markings before changing lanes, give big trucks a wider space when overtaking them, and slow down or speed up to let another car into its lane.

According to Audi, the new technology will allow the vehicle to drive more naturally. Jack is equipped with signals and sensors on every side to keep track of its surroundings. Future human drivers will be able to monitor everything that goes on through an infrared observation camera. They'll still be able to take over at any point, reverting controls back to manual. Jack's human-like behavior is meant to address concerns that robotic cars perfect maneuvers may actually make them too hard for other drivers to anticipate.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in