In Brief

How a makeup company empowers employees and community

 

Corrie Conrad, Head of Social Impact at Sephora Americas, sheds light on the positive implications of good business on the world, and how a company can strategize around a social mission without relying on corporate funds.

Business for good can change the world. In 2014 alone, worldwide retail sales exceeded $22 trillion and reached billions of consumers. The annual giving of the world’s top charitable foundations would pale in comparison. Of course, companies will always have an obligation to maximize performance, and aren’t a replacement for the important work of not-for-profit organizations. But imagine what can happen when doing good is understood as good business.

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