An information-sharing app seeks to remedy the harmful social consequences that go along with an HIV-positive diagnosis

When Jacob Alexander, a 22 year old from the U.K., was diagnosed as HIV-positive he experienced dramatic changes in his life; people's interactions with him shifted as a result of their misguided and ill-informed knowledge about the disease.  As a result, Alexander created an app called The Positive Project to educate and spread awareness about the realities of being HIV positive.

Taking advantage of the current climate of hyper-connectivity, the app is meant to be a tool for both HIV-positive and non-HIV-positive individuals to learn more about the condition. Not only does the app provide basic information about HIV, it offers research, acts as a resource to help locate the nearest testing center and serves as a platform for anyone who wishes to ask anonymous questions and establish connections with centers.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)