The social platform makes an unexpected move, launching them from the mobile screen to your desktop

The mobile social platform, Snapchat, has made an interesting move that could mean a friendlier outlet for brands to advertise. They now own a new online magazine about technology called “Real Life,” launching June 27th.

This form of web content, unexpected and completely new to one of the biggest mobile apps, opens the door for diversification in terms of interpreting and interacting with the social platform. Since its inception in 2012, the California-based company has relied primarily on short, user-generated video stories, but “Real Life” will mainly feature independent text. As told by Snapchat employee, Nathan Jurgenson, in a blog post, the site will contain “essays, arguments, and narratives about living with technology.”

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