Sneaker Brand Gets People Running By Offering Free Dinner
A show company is encouraging runners to trade distance covered for gourmet meals
In an effort to drum up publicity for a new collection of Eliorun shoes, sneaker brand Kalenji utilized a different motivational approach to galvanize would-be runners: the reward of an extravagant dinner at the 6 Paul Bert restaurant in Paris paid for in kilometers logged while wearing the shoes.
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