Snickers Social Campaign Can Tell When You Are Sad And Try To Cheer You Up With Chocolate
To make the Internet a better place, the chocolate gets cheaper as tweets get angrier
Sometimes on bad days you need a quick pick-me-up. Snickers is looking to prove that without you having to say anything. Instead, it has launched the Hungerithm which monitors angry posts on social media and the more furious they become, the lower the price of a Snickers at 7-Eleven costs.
The lowest the bar can cost is $0.50 Australian (which is about $0.36 in USD), 82 percent from its regular price. The app changes the price every 10 minutes depending on the recent posts, and from there customers download their coupon for their newly inexpensive candy bar at the 630 7-Eleven stores in Australia. The Hungerithm calculates anger based on a 3,000-word lexicon that includes slang and goes through 14,000 posts a day to analyze the Internet’s mood.