What Does A Social Network Just For The Super Rich Look Like?
A platform under Credit Suisse offers exclusive networking for high net worth individuals
Described as the ‘velvet-rope investment club for the wealthiest people in the world,’ Clade is a new social network for high net worth individuals, specifically those with nine figures and over. Formerly growing under the name Eleven, for investment bank Credit Suisse’s (the originator of the network) bank address at 11 Madison Avenue in New York City, the name has since switched to something presumably more aristocratic. The term ‘clade’ itself describes a branch on the tree of life, or a group of people who have things in common.