Beck's will give away CapCam beers to lucky fans on Facebook

A limited-edition bottle to be released by German brewery Beck’s will feature a 360-degree lens mounted to the top to encourage consumers of the company’s beer to capture and share moments with friends.

The CapCam beers—announced just as Facebook began allowing users to post 360-degree photos and videos on their timelines—will be released through a giveaway on the social media site. In other words, the beers won’t be available to the general public; fans will have to interact with the brand online for the chance to win one.

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