Dating app Bumble has partnered with the streaming service to swipe based on song preferences

Dating app Bumble, a service which requires females must initiate a conversation with their potential matches, collaborated with music streaming service Spotify to show the music being streamed by other users. By integrating Spotify, Bumble users will be able to sync their dating profiles and connect with matches via musical taste. The collaboration is a new way for relationships to form based on musical compatibility, helping to gauge interest in a person and develop better matches.  Users will also be able to listen to the artists that are most streamed by their matches.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in