Steph Curry Brings Storytelling To VR Shopping

Steph Curry Brings Storytelling To VR Shopping
Fashion & Apparel

VR store lets shoppers wander through and explore memorabilia from NBA star's career

Ido Lechner, Home Editor
  • 8 june 2016

Not too long ago, PSFK took shoppable video out for a spin, imagining how adding an item to the cart straight off a model’s back can shake up the digital advertising paradigm. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a couple months and a new player has entered the market. Narrative_ is a creative agency that prides itself in its unique ability to tell immersive stories across a breadth of platforms. With a unique blend of strategy, innovation, product development, and cultural awareness, the firm produces enchanting brand stories that act as drivers for their partners’ activation campaigns. Such is the case with two of their recent virtual reality user journeys, “’Twas the Flight Before Christmas” and the release of the Curry Ones and Curry Twos sneaker lines.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.