This in-store shopping experience could mark a turning point in how electronics are sold

The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display and educate consumers about connected home products and the best in connected living experiences.

According to Casey Carl, chief strategy and innovation officer, the company learned three major lessons from this installation:

“Storytelling is key to helping guests understand how they might use connected devices, having a knowledgeable team member on hand is extremely important and guests want to see products in a real-life setting.”

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