The key ingredients for driving business growth while creating authentic impact
While Corporate Social Responsibility (CSR) first got its roots in the 1960s, the practice has evolved throughout history alongside new opportunities for conscious capitalism. Though corporate philanthropy—the act of empowering employees to volunteer by donating money, goods or time—still merits a large part of CSR culture in 2016, businesses are increasingly innovative in the ways in which they bake purpose-driven efforts into their company’s core mission.
Consumers today are interested in investing in brands with an ethos, as we’ve seen hold true with companies like premium food supplier Whole Foods and one-for-one shoe brand TOMs, which are able to capture the attention and wallets of everyday consumers. According to a Global CSR Study conducted by Cone Communications/Ebiquity, 91 percent of global consumers expect companies to do more than make a profit but also operate responsibly to address social and environmental issues. From integrating a social mission into cross-departmental activities to engaging in sustainability practices, there are myriad ways in which organizations can adopt both a good business and commerce-driven model.