This Clock Is Designed To Reframe Our Perception Of Time

This Clock Is Designed To Reframe Our Perception Of Time
Arts & Culture

24-hour timepiece created to reconnect viewers with each moment of their day

Marielle Castillo
  • 7 june 2016

Time seems to go by faster every day but it’s also the thing most people wish they had more of these days. Designer and filmmaker Scott Thrift reimagined the way we perceive time with the ThePresent, a wall clock that shows a whole year at a glance. His latest invention is Today, a 24-hour timepiece designed to take the edge off of time and reconnect us with each moment of the day.

Unlike a regular clock, it’s assembled without numbers and a single hand that moves at half the speed; one full rotation occurs over the course of 24 hours, awarding the viewer with a feeling of having more hours in their day. The timepiece system is assembled in Germany and housed inside a bamboo, glass and steel body handmade in Brooklyn, NY. Its open-face design draws inspiration from clouds passing by from 30,000 ft, with gradient hues symbolizing noon, midnight and everything in between.


“I never imagined myself as someone who introduces new scales of time, but I can’t imagine being involved in anything more urgent, meaningful, and rewarding,” says Thrift. “The way we measure time dictates our behavior and so we deserve access to scales that are more appropriate for the way we live our lives now and far into the future.”

The Today clock was successfully funded by more than 500 backers within hours of launching on Kickstarter and comes in three sizes—a five-inch desk clock and two 11-inch wall designs—and prices range from $88 to $158. Shipping is set to begin December 2016



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