This Vegetarian Burger Bleeds Like Beef, Using Plant Ingredients
Impossible Foods uses innovative ingredients to replicate the sensations of eating a real hamburger
Imitation meats are becoming a ripe field again for innovation, and authenticity is once again on the table with freshly employed ingredients . Impossible Foods, one of the newest contenders, has raised $183 million in funding to date.
The Impossible Burger will distinguish itself through naturally based imitation. It even bleeds like a real burger thanks to a molecule called heme, which is found in blood but also certain nitrogen-fixing plants. The company plans to launch the burger in a restaurant this summer in New York.