Toyota Leverages LandCruisers As An Emergency Network

Toyota Leverages LandCruisers As An Emergency Network

Mobile hotspots in the vehicles create a mesh network for remote communication

Michelle Hum, PSFK Labs
  • 21 june 2016

Auto manufacturer Toyota created The LandCruiser Emergency Network in order to deliver emergency communication capabilities to Australia’s most remote regions. Developed by the creative agency Saatchi & Saatchi Australia, the program relies on portable devices that plug into Toyota Land Cruisers to create a mesh network between vehicles in order to relay a signal to emergency responders.


“The LandCruiser is synonymous with the outback,” said Brad Cramb, Manager of National Marketing for Toyota Australia. Each unit is able to broadcast a signal for up to 25km. If someone is out of normal service range, they can send a message through the Wi-Fi from any smartphone. The message is stored in the device and passed to the next LandCruiser that comes into range until it reaches a bay station which alerts the proper authorities. During large-scale emergencies like fires or floods, the service can also create a network in the emergency zone to organize the response. In a region where LandCruisers are ubiquitous but cell service is not, Toyota is able to create an effective emergency network for drivers working in the field.

Saatchi & Saatchi Australia — LandCruiser Emergency Network 

+Emergency Network
+Mobile hotspots
+Remote Communication
+Saatchi & Saatchi

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