Toyota Leverages LandCruisers As An Emergency Network
Mobile hotspots in the vehicles create a mesh network for remote communication
Auto manufacturer Toyota created The LandCruiser Emergency Network in order to deliver emergency communication capabilities to Australia's most remote regions. Developed by the creative agency Saatchi & Saatchi Australia, the program relies on portable devices that plug into Toyota Land Cruisers to create a mesh network between vehicles in order to relay a signal to emergency responders.
“The LandCruiser is synonymous with the outback,” said Brad Cramb, Manager of National Marketing for Toyota Australia. Each unit is able to broadcast a signal for up to 25km. If someone is out of normal service range, they can send a message through the Wi-Fi from any smartphone. The message is stored in the device and passed to the next LandCruiser that comes into range until it reaches a bay station which alerts the proper authorities. During large-scale emergencies like fires or floods, the service can also create a network in the emergency zone to organize the response. In a region where LandCruisers are ubiquitous but cell service is not, Toyota is able to create an effective emergency network for drivers working in the field.