Lawnmower Brand Uses Test Drives To Beautify City Parks

Lawnmower Brand Uses Test Drives To Beautify City Parks

Brazilian lawn care brand found way to leverage advertising campaign as a public service

Ehiremen Okhiulu
  • 13 june 2016

Brazilian home appliance, cutlery, and lawn care brand Tramontina offers public demonstrations of their latest Trotter lawnmower in 10 Sao Paulo parks in their Test Drive For Good campaign.

Each public demonstration of the Trotter lawnmower offers the user a first-hand experience while simultaneously beautifying the public parks by giving them a much-needed mowing. Tramontina’s Test Drive for Good campaign aimed to combine the traditional sales strategy of test drives with a needed public service in Sao Paulo.

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