Brazilian lawn care brand found way to leverage advertising campaign as a public service

Brazilian home appliance, cutlery, and lawn care brand Tramontina offers public demonstrations of their latest Trotter lawnmower in 10 Sao Paulo parks in their Test Drive For Good campaign.

Each public demonstration of the Trotter lawnmower offers the user a first-hand experience while simultaneously beautifying the public parks by giving them a much-needed mowing. Tramontina's Test Drive for Good campaign aimed to combine the traditional sales strategy of test drives with a needed public service in Sao Paulo.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in