New York City is launching a publicly-funded series of advertisements that support trans residents

New York City is launching the first publicly funded campaign in support of transgender bathroom rights. The series of print and video ads urge New Yorkers to “look past pink and blue” and to use “the restroom consistent with who you are.”

The ads are meant to fight discrimination against transgender people, and state laws that force them to use the bathroom assigned to their birth gender.

The ads stars several transgender New Yorkers, including a full-time mom, a health care worker, a theater professional and a high school student who is also working for transgender rights. NYC mayor Bill de Blasio said in a statement to NY Daily News, “we are proudly standing with our transgender and gender non-conforming New Yorkers.”

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in