Travel Ad Uses DNA To Challenge People’s Beliefs

Travel Ad Uses DNA To Challenge People’s Beliefs
Advertising

A Danish site is using genetics to help people learn more about their lineage

Leo Lutero
  • 16 june 2016

Momondo, a travel search engine that helps users find the best deals, commissioned an ad that questioned people’s beliefs about other nationalities. A group of 67 people went through DNA testing that revealed their roots with surprising results.

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