Travel Ad Uses DNA To Challenge People’s Beliefs

Travel Ad Uses DNA To Challenge People’s Beliefs

A Danish site is using genetics to help people learn more about their lineage

Leo Lutero
  • 16 june 2016

Momondo, a travel search engine that helps users find the best deals, commissioned an ad that questioned people’s beliefs about other nationalities. A group of 67 people went through DNA testing that revealed their roots with surprising results.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.