Turn Your Boring Run Into An Action Movie
A fitness app aims to turn mundane exercise routines into an entertaining activity
There are numerous exercise apps and gadgets that seek to measure calories burned. AND Corporation decided to take its app Tracks one step further by creating an exercise app that turns a run into an action film. Tracks accomplishes this feat by providing runners with a narrative that sets up their run. Then the person goes on a mission to outrun and survive the bad guys: it is set up so the runner feels like the protagonist of an exciting movie.
The team at AND Corporation researched and compiled soundtracks to create a realistic experience for runners. They created an initial story called “Growler,” which includes 15 episodes that take runners through an entire narrative. Each episode is different, presenting unique running sessions filled with sprinting and interval training that guarantee an effective workout.