Eye-tracking software forces participants to close their eyes for video clip to progress

Marketing agency Campfire created an immersive trailer experience for Cinemax’s new thriller, Outcast. With a webcam and headphones, viewers can participate in a haunted trailer from their own homes. At certain points in the trailer, the viewer must close their eyes in order for the trailer to progress. The format brings a deeper level of engagement from the participants and rethinks the way ads and trailers are displayed today. While their eyes are open, scenes and 3D audio from the original TV trailer are used.

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