The updated system adds carbonation to a concentrated brew

SodaStream International, the Israel-based company which strives to make water more exciting, has added alcoholic beverages to its offerings based on a recent announcement.

The new product, called the Beer Bar, uses SodaStream's existing carbonation technology along with concentrated beer to allow consumers to craft their own pints of ale. Beer Bar launched with a flavor called Blondie, SodaStream's take on a light ale.

“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” Daniel Birnbaum, Chief Executive Officer of SodaStream, said in a statement. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”

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